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After promises, Jab Harry Met Sejal fails to make it in Dubai theatres on Thursday morning

15 Sep 2017

The cloak of secrecy overImtiazAlis Jab Harry MetSejal is so thick that so faron Thursday eveningno one had seen the film, not even ShahRukhKhans closest friends. One of ShahRukhand his wifeGauriKhans closest friends confided that this is the first SRK film that he hasnt watched although the release is just hours away. He hasnt shown the film to anybody. Not even to his family as yet, the friend confided. The mystery of Shah Rukhs film deepens even further as news comes from the Middle East and Dubai that the film could not release on Thursday morning, as per schedule. According to a well-informed source this was a well thought-out strategy and not some random happening. Last week there were rumours that the film would not release on Thursday in Dubai andUAE. ShahRukh tweeted to reassure his fans in the Middle East that the film would indeed release on time. However the film did not show up in Dubai andUAEtheatres until Thursday evening. This is how Shah Rukhs company Red Chillies planned the release. No shows at all before Friday, says the source. The film is expected to do well on word-of-mouth basis. The advance booking crowds all across the country are reported to be on the lower side. Thebox officeparlance for alarming.