Akshay's innovative idea to start Special Chabbis promotions

19 Dec 2012

Akshay Kumar has come up with a winner of an idea to kick-start promotions for his next film Special Chabbis . Very few people know that a lot of recent reports in various newspapers pertaining to fake CBI raids are not actually news but a teaser campaign for Special Chabbis . Akshay Kumar has consciously stayed away from talking about this film at all. He has purposely kept it under wraps so that he could launch a teaser campaign in the papers talking about raids in various cities of India by a group of CBI officers. A similar campaign has been running on news channels as well. All this is of course a build up to theatrical trailer of Special Chabbis coming out on this Friday (Dec 21) with Dabaang 2 . Special Chabbis is an edgy, gritty heist drama directed by Neeraj Pandey. The film stars Akshay Kumar, Manoj Bajpayee, Jimmy Sheirgill, Kajal Agarwal and Anupam Kher in pivotal roles.