Hrithik to launch his own casual wear brand HRx

23 Nov 2013

After the super success of Krrish 3, Hrithik Roshan now decides to reveal his trendy and stylish avatar. Known for his amazing good looks and fashion sense, the actor has now decided to launch his own casual wear brand titled HRx.

The new brand signifies fitness and fashion, something that Hrithik has always been associated with. Apparently the title HR, which are Hrithik's initials has an 'x' attached to it, which as per Roshan signifies extreme. Hrithik is one of the first heroes to have stepped on the lines of clothing brand while his contemporaries and seniors have mostly been associated with fragrances. Also we hear that the brand promises to give high quality at affordable rates.