False market buzz around PRDP music rights acquisition

3 Jun 2014

Recently, the music industry 'experienced' a whirlwind of sorts, courtesy the market buzz that was floating regarding the cost of the music rights' acquisition of Salman starrer Prem Ratan Dhan Paayo and Aamir starrer PK , two of the most eagerly awaited films. Readers may recall that the market was abuzz that the music rights of Prem Ratan Dhan Paayo and PK were acquired by Zee Music and T-Series respectively for an astronomical amount.

Even though there is no official confirmation about this, our reliable sources state that it's true that these music companies have acquired the music rights of the two films. However, when asked about the price paid by T-Series and Zee Music for the music rights, the source simply laughed it off stating since the music industry is of late sliding down the hill, the actual price is nowhere even close to the reported market figures. Our source also added that these alleged prices are simply a figment of someone's imagination as given the present music scenario, acquiring music for such obscene amounts absolutely makes no sense whatsoever. While the whole issue looks like a case of one-upmanship, we are awaiting a reply (read 'official confirmation') from the music companies regarding the actual costs.