Makers of PK tie up with Rentrak to monitor box office collections

9 Dec 2014

Box office figures have always been in the eye of the storm with multiple variants of total collections of any given film being circulated. However, in a bid to put an end to the contradicting box office numbers, Rentrak entered the Indian market a while back to track the box office performance of feature film releases. Now we hear that producer Vidhu Vinod Chopra has taken it a step further by inviting the global tracking giant to document the collections of his soon to release production venture PK . As per Chopra's statement, Rentrak will document the box office collections of PK , providing a day to day break up comprising of collections across the country. Commenting on the same Rajkumar Akella, Managing Director of Rentrak India stated, "We are very excited about this, and the whole team of Mr. Chopra, Disney and UTV is hoping that we achieve maximum coverage with this movie and we are currently making all efforts to accomplish the same." "Globally we have a track record of accurately tracking 40 markets, for India this is something that has been waiting to happen for a long time. Besides all markets would benefit from this since getting an insight into the Indian market is so very difficult and complex. Not forgetting that with this, our true potential will be captured and projected accurately," adds Rajkumar.

When quizzed about being able to cover the entire diaspora on the Indian audience across multiplexes and single screens, Rajkumar adds, "In fact it will definitely not be an easy task thanks to the number of single screens, distribution, language segmentation and states. But we are doing our best to develop a comprehensive figure of the same."