Aman Sagar

Womens hair removal brand, BSC Women, a spinoff of popular mens grooming brand Bombay Shaving Company, has achieved what is considered a rarity these days in the world of media and entertainment. They have found a like-for-like match in Alaya F to represent the brands values and promise to a new generation of bold, experimental, and uncompromising young women - who are driven by personal choice, and social media.In true Alaya F style, the announcement comes with the release of a brand film and campaign provocatively named Smooth AF'; which challenges the status quo, and questions how hair removal' is presently perceived and depicted by traditional and established FMCG players.In addition to Alaya F, the campaign brings together some of the smoothest talents in Bollywood today. It has been co-created with The Collective Artists Network and produced by Cutting Crew Films. The film depicts Alaya as her authentic self through uninhibited movements, playful musicality, and progressive imagery in an exciting, bold, and badass tone; while still retaining her endearing innocence.Heres what Alaya F had to say: I was a part of the BSC women's tribe even before signing the contract. I have been a regular user of their hair removal products for some time, and can personally say they are fab. Im so enthusiastic about what the brand is trying to achieve because I see so much of myself in it. Im thrilled that this vibe has come through in the film as well.Commenting on the association, Siddha Jain, Head of Bombay Shaving Company Women, says: There can be no better embodiment of the spirit of the brand and business than Alaya. From her posts signed off as AF' to the way she moves Alaya F is a non-conformist and personifies the confidence and determination of a strong new-age woman. Not only is she extremely talented and gorgeous, she constantly pushes herself and challenges the status quo. Both in reel and in real life, she is unapologetically herself, goes all-in, and does things on her terms. She is chaotic, fun-loving, and charismatic and we believe she can carry this to imperfection (pun intended). Our association with her is a step towards reinforcing the connection with our consumers who are raring to change the game and taking the world by a stormSharing his views, Shantanu Deshpande, CEO of Bombay Shaving Company, summarized the significance of this association: This is a very exciting phase for us. We have always been confident of the womens business-leading us into the future. Today we are loved by people who know us. But thanks to the nature of the womens personal care category and this new association with Alaya F, we are poised to take the leap, and become a loved, talked about and shared brand, across the nation.The brand is leaving no stone unturned to take the SmoothAF message to its tribe. In addition to collaborating with numerous influencers across the board; the campaign is being deployed on major OTT platforms & programmatic advertising, along with popular social, online, and offline channels.

Updated: Aug 4, 2021 - 1:02 PM IST Hollywood actor Hugh Jackman is gearing up for his upcoming sci-fi movie is Reminiscence from Warner Bros. His co-actors are Rebecca Ferguson and Thandiwe Newton and the film will release on August 20. But there has come a bad news for his fans.He recently revealed that he has gone through a skin biopsy for a possible cancer scare. On Monday, he posted a video on his social media in which he was seen in a bandage on his nose.Previously, Hugh Jackman took treatment for a disease named basal cell carcinoma five times and his last treatment was in 2017. Basal Cell Carcinoma is type of skin cancer but it's least dangerous among other types.

Raj Kundra's case has been into major headlines over the past few days. There have been various names that have been alleging Raj for various misdeeds and one among them is model-actress Sagarika Shona Suman. Sagarika allegedly accused Raj Kundra of demanding a nude audition video for a web series back in February 2021. Now after accusing Raj of serious allegations, the model-actress has now claimed to have received death and rape threats ever since she complained about Kundra and his associates.While talking to a tabloid, Sagarika said that she is very disturbed and depressed as she has been getting calls from various online platforms that are threatening her with death and rape. According to her, people have been calling her from different numbers asking what wrong did Raj Kundra has done with her. They are threatening her and accusing her of shutting down their business. Further she also claimed that one of the callers even stated that you people watch porn films and that's why they make it.Apart from this, Sagarika had also released a video statement where she expressed that she feels that her life is in danger. Meanwhile, she has also said she will file an official complaint in the Oshiwara police station in Mumbai against all the abusers and the ones from whom she has been receiving life-threatening calls.