In a bid to overhaul its brand image, Vicco has signed on leading matinee idol Alia Bhatt , who is also considered a strong voice of the millennials. Alias track record of successful films that have delivered stupendous results at the box office and garnered favorable reviews from critics makes her a frontrunner in multiple categories of brands with FMCG being no exception. Alia Bhatt will be representing the brands headliner product, Vicco Vajradanti and its variants, a trusted name in the personal care category. The brand has been a heavy advertiser over cinema screens reaching to captive audiences but now with Alia on board, there will be a tectonic shift in their communication and media strategies. Vicco Vajradanti will now be seen across media spectra. Talking about roping in Alia for the campaign, Mr. Sanjeev Pendharkar, Director, Vicco said, Vicco Vajradanti has been a household name since 1952. It has a large base of loyal users. The marketing task was to appeal to the younger generation, the millennials and also make a pure ayurvedic paste a part of their daily regime hence helping them with good oral health and who better than Alia as a brand ambassador to do this. Speaking about engaging with Vicco, youth icon and established actor, Alia Bhatt stated, Im really excited to be a part of this journey with Vicco. I have grown up seeing their advertisements in theatres and they are imprinted in my mind. To take on this mandate of Viccos brand overhaul is a huge responsibility because this is a brand with legacy and deeply entrenched in the market. Im all set to take the plunge. Speaking about Viccos brand overhaul with Alia Bhatt, Jyotsna Parikh, Creative HeadMumbai, Triton Communications, said, Its really exciting for a creative person to be part of a relaunch, especially when its a brand that weve grown up with and loved. The idea is simple. When teeth are happy, they sing. And the song they sing is the VICCO jingle. The jingle is the biggest asset of the brand and weve remixed it to make it young and modern. We found the perfect brand fit in Alia and were sure shell draw in the younger audience that we want to capture. This musical film will be followed by a more rational one but delivered with an Alia dose of mischievousness. Adding to Jyotsna, Virendra Saini, Business Head Mumbai, Triton Communications said,An opportunity to work on Vicco Vajradanti is a dream come true and a privilege. Years have passed but this brand has never compromised on its quality of being pure Ayurveda and in a time when so much of chemicals are being consumed which are harmful to the body, the millennials of today need to connect with this trusted ayurvedic brand for their oral hygiene. The idea was to build on the famous brand jingle by modernising it and making it stick with the youth of today. While the campaign breaks with TV, cinema spots and print campaigns running parallel, the digital content will be staggered all through the first quarter of the calendar year 2020. Vicco will also use Alias image in product containers and packaging through 2020.
Sanjay Gupta is currently giving finishing touches to his next film titled Mumbai Saga .ew days ago, Director Sanjay Gupta had revealed John Abraham s first look from his upcoming gangster actioner, Mumbai Saga , and the look got a phenomenal response from all quarters. The filmmaker is known to give equal importance to the look and feel of the film as much as to the script. The film is based on the shutdown of mills in Bombay in the 80s and also stars Emraan Hashmi, Suniel Shetty , Mahesh Manjeraker, Kajal Aggarwal, Prateik Babbar amongst some other notable actors. Emraan will be playing a cop in the film, and his look had also garnered a lot of attention. John Abraham has four distinct looks in the film that traces the shutdown of mills in Bombay in the 80s. The filmmaker recently unveiled another look of John where he is seen wearing a black polyester kurta with wide lapels and chappals and is also sporting a teeka on his forehead. To get the look right, the makers had roped in costume designer Naahid Shah. The designer did extensive research on the era and handpicked all the materials and accessories from various parts of the city. John Abraham also opened up about his preparation for Mumbai Saga , This is my third collaboration with Sanjay. We have created a different language for this gangster drama. Mumbai Saga is a Gulshan Kumar presentation and is backed by T-Series and White Feather Films production. The film is produced by Bhushan Kumar, Krishan Kumar, Sangiita Ahir, and Anuradha Gupta.
Bigg Boss 13 has seen a to of turn in events since it first aired and one of them is Sidharth Shukla and Shehnaaz Gills relationship. While the two spend a lot of time together, Shehnaazs recent gestures have seemed to left Sidharth Shukla very upset. Things escalated after Sidharth was seen avoiding Shehnaaz completely while she tried to make amends. Shehnaaz has been flipping out quite often recently and now, it looks like Sidharth Shukla is in no mood to speak to her. ex-contestant, Shefali Bagga took to her Twitter to give a piece of advice to the duo. She tweeted, #SidharthShukIa is getting irritated. I think #ShehnaazGil should give some space otherwise it can take an ugly turn #biggboss13 #BB13 Take a look at it. https://twitter.com/hashtag/SidharthShukIa?src=hash&ref_src=twsrc%5Etfw #SidharthShukIa is getting irritated. I think https://twitter.com/hashtag/ShehnaazGil?src=hash&ref_src=twsrc%5Etfw #ShehnaazGil should give some space otherwise it can take a ugly turn https://twitter.com/hashtag/biggboss13?src=hash&ref_src=twsrc%5Etfw #biggboss13 https://twitter.com/hashtag/BB13?src=hash&ref_src=twsrc%5Etfw #BB13 Shefali Bagga (@shefali_bagga) https://twitter.com/shefali_bagga/status/1219308340276125696?ref_src=twsrc%5Etfw January 20, 2020 Do you agree with Shehnaaz needs to give Sidharth some space? What new twists and turns do you think await SidNaaz in Bigg Boss 13? Be sure to let us know.